As the temperatures soar and our bodies crave refreshing, nourishing foods, Parag Milk Foods — one of India’s leading dairy FMCG brands — has answered the call with an exciting expansion of its product portfolio. Staying committed to innovation, quality, and nutrition, the company has rolled out a summer-ready selection of high-protein and nutrient-dense offerings across its beloved brands: Gowardhan, Go, Pride of Cows, and Avvatar.
This strategic move comes at a time when consumers are becoming increasingly health-conscious, with protein taking centre stage in everyday diets. With this launch, Parag Milk Foods not only meets evolving consumer needs but also reinforces its leadership in the premium dairy and wellness segment.
What’s New in the Basket?
Let’s take a look at the fresh and innovative launches that combine taste, tradition, and modern nutrition:
🥜 Gowardhan Crunchy Chikki
Rooted in Indian tradition and packed with goodness, Gowardhan Chikki is made using 100% pure cow ghee, offering a delightful crunch with a nutritious twist. Available in two variants — Sesame and Peanut — it brings a nostalgic touch to snacking.
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MRP: ₹10 for 25g
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Why it stands out: Classic Indian sweet with the purity of cow ghee
🍓 Go Fruit Yogurt
For those who love a balance of health and indulgence, Go’s fruit yogurt range is crafted using cow milk and real fruits, making it a perfect snack for all age groups.
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Flavours: Mango, Blueberry, Strawberry
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MRP: ₹25 for 80g
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Why it stands out: Creamy, fruity, and full of calcium and probiotics
🧀 Pride of Cows – Farm-Fresh Goodness
Known for its single-origin, farm-to-home dairy products, Pride of Cows now introduces a set of gourmet and wellness-oriented items made with traceable milk from its Pune farm.
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Low-Fat, High-Protein Paneer – 45g protein per 200g pack
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Mint & Masala Buttermilk – A refreshing, spiced drink
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Greek Yogurt – Flavours include Fig & Honey, Mixed Berry, Pineapple, and Blueberry — all with no added sugar
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Bocconcini – Fresh mozzarella balls for gourmet dishes
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Price range: ₹60 – ₹400
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Why it stands out: Premium ingredients, traceability, and a touch of luxury in everyday dairy
💪 Avvatar Protein Bar
Tailored for fitness lovers and busy professionals, Avvatar’s high-protein wafer bars are packed with essential nutrients in delicious chocolate and coffee flavours. It’s the ideal snack for those looking to build strength on the go.
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MRP: ₹60 for 40g
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Why it stands out: Convenient, tasty, and India’s first 100% vegetarian whey protein bar
A Word from the Leadership
Akshali Shah, Executive Director of Parag Milk Foods, shared the vision behind this product expansion:
“With protein becoming an essential nutritional need in India, we are committed to providing high-quality dairy solutions that cater to this growing demand. Our latest offerings reflect our focus on high-protein, nutrient-dense products, ensuring consumers have access to superior dairy nutrition.”
Indeed, from traditional chikkis to modern protein bars, Parag Milk Foods is addressing the needs of the modern Indian consumer — whether they seek health, convenience, indulgence, or a blend of all three.
Availability & Access
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Pride of Cows products are available through their dedicated app, website, and major quick-commerce platforms.
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Gowardhan, Go, and Avvatar products are being distributed widely through general trade, modern retail stores, and e-commerce platforms.
About Parag Milk Foods
Founded in 1992, Parag Milk Foods is the largest private dairy FMCG company in India, known for its strong farmer network, modern manufacturing plants, and trusted brands like Gowardhan, Go, Pride of Cows, and Avvatar. With over 5 lakh retail touchpoints and a robust R&D foundation, the company continues to innovate and redefine what nutritious dairy means in a contemporary lifestyle.
So whether you’re a fitness enthusiast, a health-conscious parent, or simply someone who enjoys wholesome dairy with a twist, Parag Milk Foods’ new offerings are crafted just for you — with purity, taste, and nutrition at their core.
Neerja Bhatnagar
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